Close vs Attio

Close is a CRM built specifically for inside sales teams, founded in 2013. It stands out with built-in calling capabilities, time tracking, and a communication-first approach that keeps reps inside the platform. Paid plans start at $29 per user/month with no free tier. Attio is a next-generation CRM founded in 2019, designed around real-time data syncing and a modern, flexible data model. It offers a free plan and paid tiers starting at $29 per seat/month. Where Close targets high-velocity sales teams that live on the phone, Attio appeals to startups and ops-minded teams that want a customizable, data-rich CRM without legacy baggage.

Both Close and Attio support kanban views, file sharing, calendar integration, mobile apps, automation, and AI assistants. Neither offers Gantt charts. The key differentiators come down to sales-specific tooling versus data flexibility.

Close includes built-in time tracking, which Attio lacks entirely. For sales managers who want visibility into how reps spend their day, that is a meaningful advantage. Close also leans heavily into its built-in calling and communication stack — its tagline makes the priority clear. Integrations include Gmail, Outlook, Slack, Zapier, and Zoom, reflecting its focus on sales conversations.

Attio takes a different approach. Its real-time data syncing engine automatically enriches contact and company records, reducing manual data entry. It integrates with Gmail, Outlook, Slack, Zapier, and Salesforce — that last one is notable for teams migrating from or running alongside a Salesforce instance. Attio also offers a free plan, making it accessible for early-stage teams that need a capable CRM without upfront commitment.

On pricing, both land at $29 for their entry-level paid plans. Close charges per user/month; Attio charges per seat/month. The practical difference is minimal, but Attio's free tier gives it an edge for budget-conscious teams. Close has no free option — you are paying from day one.