Quick Summary
- Pricing
- Free tier available · from $9.00/mo
- Pricing Model
- per user/month
- Category
- CRM
- Founded
- 2020
- Best For
- Simple, affordable CRM built for small businesses. Pipeline-centric with omnichannel support.
- Top Features
-
- Pipeline View
- Document Mgmt
- Calendar Sync
- Mobile App
- Sales Automation
- Integrations
-
Zoho CRM Mailchimp Zapier Google Workspace Microsoft 365
About Bigin by Zoho
Bigin by Zoho is a pipeline-centric CRM designed specifically for small businesses. Unlike full-featured CRMs that overwhelm small teams with complex setups, Bigin focuses on what matters most: managing your deals, contacts, and customer interactions in a clean, intuitive interface. It earned PCMag's 2026 Editor's Choice for small business CRM thanks to its balance of simplicity, omnichannel support, and affordable pricing starting at just $9/user/month.
Pros & Cons
Pros
- Extremely affordable at $9/user/month
- Clean, intuitive interface — minimal learning curve
- Free plan for 1 user with 500 contacts
- Connected pipelines for deals + support + onboarding
- Built-in telephony, email, WhatsApp, and social channels
- Part of Zoho ecosystem — easy upgrade path to Zoho CRM
Cons
- Limited to small teams (not suitable for 20+ users)
- No advanced reporting or custom dashboards on lower plans
- Fewer third-party integrations than HubSpot
- No built-in marketing automation
Expert Verdict
“Bigin is the best CRM for micro and small businesses that want pipeline management without the complexity of HubSpot or Salesforce. Its connected pipelines concept lets you track deals, support tickets, and onboarding in one place. The free plan supports 1 user with 500 contacts — enough to get started. The main limitation is scalability: once your team exceeds 15-20 people or needs advanced reporting, you'll outgrow Bigin and should consider Zoho CRM or HubSpot Professional.”
— AppSage Editorial Team
Feature Checklist
- Pipeline View
- Available
- Sales Forecasting
- Not available
- Email Tracking
- Not available
- Document Mgmt
- Available
- Calendar Sync
- Available
- Mobile App
- Available
- Sales Automation
- Available
- AI Assistant
- Available
Frequently Asked Questions
How much does Bigin cost?
Is Bigin better than HubSpot for small business?
What is the difference between Bigin and Zoho CRM?
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