CRM Reviewed by AppSage Editorial
Bigin by Zoho logo

Bigin by Zoho

Simple, affordable CRM built for small businesses. Pipeline-centric with omnichannel support.

Quick Summary

Pricing
Free tier available · from $9.00/mo
Pricing Model
per user/month
Category
CRM
Founded
2020
Best For
Simple, affordable CRM built for small businesses. Pipeline-centric with omnichannel support.
Top Features
  • Pipeline View
  • Document Mgmt
  • Calendar Sync
  • Mobile App
  • Sales Automation
Integrations
Zoho CRM Mailchimp Zapier Google Workspace Microsoft 365

About Bigin by Zoho

Bigin by Zoho is a pipeline-centric CRM designed specifically for small businesses. Unlike full-featured CRMs that overwhelm small teams with complex setups, Bigin focuses on what matters most: managing your deals, contacts, and customer interactions in a clean, intuitive interface. It earned PCMag's 2026 Editor's Choice for small business CRM thanks to its balance of simplicity, omnichannel support, and affordable pricing starting at just $9/user/month.

Pros & Cons

Pros

  • Extremely affordable at $9/user/month
  • Clean, intuitive interface — minimal learning curve
  • Free plan for 1 user with 500 contacts
  • Connected pipelines for deals + support + onboarding
  • Built-in telephony, email, WhatsApp, and social channels
  • Part of Zoho ecosystem — easy upgrade path to Zoho CRM

Cons

  • Limited to small teams (not suitable for 20+ users)
  • No advanced reporting or custom dashboards on lower plans
  • Fewer third-party integrations than HubSpot
  • No built-in marketing automation

Expert Verdict

“Bigin is the best CRM for micro and small businesses that want pipeline management without the complexity of HubSpot or Salesforce. Its connected pipelines concept lets you track deals, support tickets, and onboarding in one place. The free plan supports 1 user with 500 contacts — enough to get started. The main limitation is scalability: once your team exceeds 15-20 people or needs advanced reporting, you'll outgrow Bigin and should consider Zoho CRM or HubSpot Professional.”

— AppSage Editorial Team

Feature Checklist

Pipeline View
Available
Sales Forecasting
Not available
Email Tracking
Not available
Document Mgmt
Available
Calendar Sync
Available
Mobile App
Available
Sales Automation
Available
AI Assistant
Available

Frequently Asked Questions

How much does Bigin cost?
Bigin offers a free plan for 1 user with 500 contacts and 1 pipeline. Paid plans: Express at $9/user/month (50,000 contacts, 3 pipelines), Premier at $15/user/month (100,000 contacts, 5 pipelines, mass email). Annual billing gives a discount. Bigin is one of the cheapest CRMs on the market.
Is Bigin better than HubSpot for small business?
For very small teams (1-10 people), Bigin can be better than HubSpot because it's simpler and cheaper at scale. HubSpot's free plan is more generous (unlimited users, 1M contacts), but its paid plans jump steeply to $20+/month per user. Bigin's advantage is simplicity and the Zoho ecosystem. HubSpot wins on marketing tools and free plan features.
What is the difference between Bigin and Zoho CRM?
Bigin is Zoho's simplified CRM for small businesses — think of it as Zoho CRM Lite. It focuses on pipeline management with a clean interface and starts at $9/user/month. Zoho CRM is the full-featured platform starting at $14/user/month with advanced customization, AI (Zia), workflow automation, and reporting. Start with Bigin if you have a small team; upgrade to Zoho CRM when you need more power.
Does Bigin have a free plan?
Yes, Bigin offers a free plan for 1 user. It includes 500 contacts, 1 deal pipeline, built-in telephony, and basic email integration. The free plan is good for solo freelancers or very early-stage businesses. Most growing businesses will need the Express plan at $9/user/month for multiple users and more contacts.

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